The Italian Fusion Festival is honoured to host the most popular Italian beer in the world: Peroni.
Peroni beer will be available during the festival. It’s difficult to put into words how or why Italy came to be recognised as one of the world’s most stylish nations, but one thing is undeniable, style is the essence of Italian culture and is integral to their way of life. Italians are immaculate, stylish, passionate. They don’t walk, they promenade. They don’t wear clothes, they model them. They don’t just talk, they express. No detail is too much trouble for even the simplest tasks in life. Espresso in a café, Carabinieri directing traffic, Aperitivo before dinner; it’s all got to be effortlessly perfect. Because Italian style is more than just a look – it is an attitude and a way of life.
Peroni Nastro Azzurro has been brewed by generations of Italians with the same quality, attention to detail and craftsmanship since 1963 – the decade in which most iconic Italian brands were born. Designed with passion, creativity and flair, its authentic crisp and refreshing taste appeals to the most sophisticated of consumers. Peroni exemplifies the traditions of Italian craftsmanship, passion and flair upon which it was formed.